As I was writing about dinner last night, I started thinking about the balance between prepared foods and whole foods which made up a 1940s pantry. No mistake, commercially prepared foods were out there and becoming cheaper all the time. And I don't want to make my meal preparations take any longer than necessary if I'm making things from scratch that no busy housewife would have been making herself by the '40s. The only trick is deciding which items were commonly being purchased instead of prepared at home. Here are some of the foods I'm still puzzling over:
Juice
Orange juice still seems to have been served fresh squeezed, while grapefruit, apple, prune, tomato and other juices were usually purchased canned or bottled. Orange juice is the only time juice appears on my 1945 menus as "Chilled," so it's as if they're prompting readers to squeeze this one first thing in the morning and chill it in the refrigerator until breakfast time.
Bread
Sandwich bread was certainly available from grocers, though there was probably still a smaller group of housewives who still baked their own bread. Quick breads were still made at home. Rolls? Probably made at home unless you lived in the city where there were lots of bakeries. People living in small towns and rural areas certainly made their own rolls. Middle to upper class folks in larger towns? I'm not so sure.
Salad Dressings
Hmmm... I have never seen any ads for prepared salad dressings in the '40s, but I suspect there were a very few dressings out there - probably not available though in your typical suburban or small town grocery. In one of the new supermarkets in the city? Perhaps. Maybe even by mail order. Here's the puzzler: check out this photo from the early '40s. That totally looks like a bottle of prepared salad dressing!
Preserves and Pickles
Another fine line here. I've seen lots of ads for grape jelly, orange marmalade, and grapelade. Some of the basic items, like strawberry jam and apple jelly, were probably starting to become available. Anything fancier? I'd guess you either bought it from a speciality supplier or made it yourself. Canning and making preserves and pickles was still a popular activity anywhere people had enough land for gardens.
Cookies
Totally available, but I'd venture to say that most families ate homemade cookies.
Crackers
No longer made at home.
Cakes
I can remember from reading a "biography" of Betty Crocker that cake mixes took a while to catch on. It wasn't considered very feminine to use a shortcut like this one if you were going to go to the trouble to make a cake. I'd venture to say that almost every housewife made her cakes from scratch.
Soup
Canned soups seem to have been considered pretty gourmet during the '40s, especially tomato and cream of mushroom. I'm guessing that working class families and rural families might have stuck to homemade soups, but it wouldn't be long before they could afford or had access to canned soups as well.
What do you think? Can you think of any other food items where commercially prepared substitutes were becoming available, but may or may not yet have become "acceptable" in middle class households? There are probably a zillion things that haven't even occurred to me!
