
One cosmetic issue just as hotly debated during the 1940s as it is today: whether or not to be gentle to your face when washing it. I find myself now - at 35 - being much more gentle with my face than I was in my early 20s. When all the world was my oyster and my skin would be beautiful forever... On the other hand, you do see all those infomercials with gorgeous women in towel turbans praising appliances meant to massage and stimulate your facial muscles. That's supposed to be the key to keeping a youthful skintone, so they say.
I'm not sure what to think, but it is a comfort knowing that my '40s counterpart probably would have been just as confused. Helen Follett, touched on the debate on the women's page of the St. Petersburg [Florida] Times during the early 1940s.
Never Be Afraid of Your Face
November 9, 1940
Don’t be afraid to give your complexion a thorough friction with soap and water. Some women clean their faces with little dabs as if the skin were something sacred, should be treated with the utmost gentleness. Friction tones the tissues, stimulates glandular activity and rouses up the blood streams which give good coloring to the flesh. Muscles and tiny fibers are exercised.
Don’t be afraid to give your complexion a thorough friction with soap and water. Some women clean their faces with little dabs as if the skin were something sacred, should be treated with the utmost gentleness. Friction tones the tissues, stimulates glandular activity and rouses up the blood streams which give good coloring to the flesh. Muscles and tiny fibers are exercised.
To Improve Defects in Facial Skin
February 28, 1941
Mirrors magnify complexion defects; let that be a consolation to the girl whose complexion is of coarse texture, pores large and falling into little dents. She longs for a fine-grained facial coat, and if she will be persistent she can improve the one that is so disappointing to her. She must avoid the use of hot water when washing her face, have the water just warm enough to form a suds. Friction is a help in skin toning and refining, so when rinsing away the suds she should use the palms of her hands, dashing the cold water first on her chin, working up over her forehead. A first-class face washing can be a pretty fair facial treatment. When drying the face, wrap the towel around the hands and do that same upward slapping.
Mirrors magnify complexion defects; let that be a consolation to the girl whose complexion is of coarse texture, pores large and falling into little dents. She longs for a fine-grained facial coat, and if she will be persistent she can improve the one that is so disappointing to her. She must avoid the use of hot water when washing her face, have the water just warm enough to form a suds. Friction is a help in skin toning and refining, so when rinsing away the suds she should use the palms of her hands, dashing the cold water first on her chin, working up over her forehead. A first-class face washing can be a pretty fair facial treatment. When drying the face, wrap the towel around the hands and do that same upward slapping.











