
He is always saying apologetically:
"I just can't find any time to read books!"
Yet ... if he spent (on average) only 30 minutes a day - before bedtime, or while traveling to or from work, or in other leisure moments - he could easily read every best-seller during the year, and a great deal more!
The Book of the Month Club used these words in 1940 to try and recruit new members to the fold. In the 14 years since its inception in 1926, some 250,000 American homes had become members of this club designed to promote the production of inexpensive editions of bestselling fiction and nonfiction. Once a month, members received word of the latest club selection. If they didn't respond by returning the slip printed, "Don't want it," the book would be sent - and billed - to them. Members were required to purchase a minimum of four books per year and could choose a free "book dividend" for every two books purchased.
I'm making another venture into the world of 1940s culture this month with a special new mission: Jitterbug's Book of the Month Club. These dark winter evenings and chilly temperatures have me spending more time indoors than I have in months - and just itching to curl up with a good book. Even the busiest of housewives would have found time occasionally to enjoy reading or a hobby like needlepoint. (Well, probably except those with small children!) The Manual actually allots time each day in the late afternoon for "Rest, Relaxation, Correspondence, Reading, Personal care, etc."
Would you like to join me in catching up on some of the bestsellers of the 1940s? (I promise --- I won't send you any of those dreaded return-this-or-else-you'll-be-billed-for-it slips.) I always feel so out of the loop when vintage radio programs make a joking reference to a current book or character and the audience roars. I want to be in on the joke! And many of these bestsellers were adapted for films that became classics in their own right. It might be fun to get to know what the screenwriters didn't have time to include about the backstory for our favorite silver screen heroes and heroines. You may have to hunt to find some of these titles. Bestsellers don't always stand the test of time and some libraries are unfortunately quick to discard anything with an aging cover these days. You may have to scour used bookstores, eBay, or the stacks at Amazon to find some of these titles. If you don't have any success, don't worry. You can drop in and drop out of Jitterbug's Book of the Month Club any time you like!
Without further ado, here's the selection for January 2010 --- The Family by Nina Fedorova (Boston: Little, Brown, 1940). The Family was the tenth bestselling piece of fiction in 1940 and won the Atlantic Fiction Contest that June. Here's a description from the publisher which sounds like it could've been plucked right from a dust jacket:
The Family is the story of a cheap boarding house in Tientsin, China. Granny, mother and the children are trying to make ends meet. They are White Russians. The olders remember days of wealth. The youngsters remember nothing but hand-to-mouth existence. The only assets are the family bonds of love and tradition. To this boarding house come an extraordinary assortment of mankind, a Bessarabian fortune teller, an English woman dipsomaniac, a Russian scientist with an urge to save the world, a Chinese scholar, Japanese spies, an American doughboy and his mistress, an abbess and two nuns and even - an English bulldog. There is much comedy in the story and its people but as it progresses, the family begin to show a depth of character and a resourcefulness which transfers the comedy into something deeper and more stirring. The laughter and oddities remain but under the surface one feels the pathos and the true tragedy of these wanderers. The story ends with the Japanese occupation of Tientsin.
Shall we convene the club by meeting one month from today to discuss the book? I'll call the meeting to order on Tuesday, January 5. Happy hunting!









