Week Ten: The Mission

I was planning a quick trip to the grocery store after work yesterday - just a few things on my list. One of them was grapefruit for this morning's breakfast. Happily, it's grapefruit season here in the Southwest, and a coworker brought me in a bag of grapefruit from the tree in his yard! It's interesting how different these grapefruit look from the ones we buy in the store. They're kind of pear shaped, for one. You can see just by looking at 'em how they hang on the tree. The fruit is heavier at the non-stem end. They also have a much thicker pith. In fact, there was probably about 50% less fruit. Lots more juice, though.

Here's this morning's menu (and tomorrow's, as I have leftover biscuits):

Grapefruit

Baking Powder Biscuits

It was a tasty breakfast. Not as filling as a whole-grain cereal or eggs might have been. The Biscuits were super quick. A cup did the trick today, but I'll have to add a biscuit cutter to my growing list of needs for a vintage home.

Speaking of shopping, my mission for this coming week will be to do some "light" marketing on Wednesday evenings. Housewives in the '40s made multiple trips to multiple stores over the course of a week to buy groceries, toiletries, and household supplies. They might have been able to have groceries delivered in a pinch - and this was still the era of door-to-door salesmen - but they probably spent a fair amount of time walking or driving to the pharmacy, the bakery, the green goods grocer, the shoe repairman, etc. Today, our supermarkets and discount department stores are so massive that we can find most of what we need under two roofs.

I probably make three shopping trips per week (unless something special comes up). A trip to the supermarket, a trip to Trader Joe's, and a trip to Walgreen's. I buy my eggs and dairy and a few other odds and ends at Trader Joe's. There are some incredible prices on produce at another natural foods market, so I stop there sometimes. (They also have a good selection of flours - which has been such a help with these 1945 breakfast menus.) So my own habits in this respect fall quite easily into vintage marketing patterns.

The manual has one recommendation as to timing:

The bulk of marketing should be done on a day when local stores offer special prices. Often Friday and Saturday are bargain days.

I might be wrong, but I don't think any modern supermarkets have sale prices effective just one day per week. They seem to offer sale prices that change once a week, but are effective all week long. I'm going to set aside some time on Saturdays to do the "bulk" of my marketing (a trip to the supermarket) with Wednesday evenings dedicated to a shorter trip to either Trader Joe's or the natural foods store. Those two trips - at opposite ends of the week - should keep my pantry in good order. Wouldn't it be nice never to run short of things? Not to have to make any emergency stops here and there to pick up what I might have been stocked up on with better planning?